COMMON GOOD IN PRACTICE
Adya got to know Christian Felber’s Economy for the Common Good. It’s a model for a more humane economy, based on values and transparency instead of purely profit. It is a theory that is practiced by several companies and governmental organizations.
So in that model a company chooses partners that have clear sustainable goals in for example fair purchasing and trade, ecologically responsible logistics, impact investments etc…
A consumer chooses on the basis of how a company he buys from is working with the same human and professional values.
Adya is off course developing its philosophy and actions from its own choices, but the ideals of Christian Felber and many others in this humane economy are clearly an inspiration and motivation.
Adya is about partnerships. We want to build Adya on it. It starts with exchanging and learning to get a view on our partner’s vision on and actions in biodiversity, organic or natural farming and local impact. Without that we would be merely trading goods from one part of the world to another.
This way we incorporate our values into our business.
Three axes in our work and philosophy drive on these values:
Working together with the cooperatives or social enterprises and a selection of their products
Acting with them in their local challenges and development, when possible contribute in it.
Sharing on the background of our products where we sell them, offering people insight on what exactly they buy.
We visited our partner Wayanad Social service society in Kerala, India 3 times to see and understand their work. This amazing group of farmers is investing in social and professional support for its members. Through our buying there, we contribute in their choices, actions and growth for the benefit of the members.
We meet them and other potential partners for our fruits, spices and seeds mostly during organic food fairs like Biofach Germany and Biofach India.
Adya also invited Mr. Kiran Bhasakaran as our eyes & soul in the south of India. He is an expert in agriculture, runs the School Garden of India project and writes like the best on his country, regional features and products. Kiran is our connection with India.
We visited our partner for the first time during the summer of 2017. We were able to visit the Red Dao families that partially export their great organic tea. We asked the guides and ngo supporting them from Hanoi what would be the most valuable action to take on the spot. We agreed to help in the construction of a road in between a Long Dressed Dao village (Nam Ai) and the main road.
Local communities of the Khomani San and Mier are involved in the Oryx Desert Salt business. They get part of the profit and were already able to construct a lodge in the Kalahari region to receive visitors and introduce them to the local culture and salt quality.
We support the Vert d’Iris cooperative vegetable garden that employs people that face difficulties to find a job.
Adya is eager to join other companies and organizations in the development of the Common Good ideas and practices in Belgium.
We will soon give more details on our goal to join structurally one or more good causes in Belgium, connecting the Adya products.
Adya supports the local dance school Elevation DanceCademy that welcomes diversity and thrives on teacher-pupil teamwork in its performances.